New products and emerging markets
Our Living Benefits team is involved in the product development, pricing, marketing, underwriting and claims support of Individual Critical Illness, Long Term Care and Disability Insurance products.

Whether you are interested in entering emerging markets or designing innovative products, such as Critical Illness and Long Term Care, Munich Re has the expertise and commitment you need to successfully meet sales and profitability targets while managing risks and smoothing out fluctuations in experience.

Past experience shows optimal results are achieved by taking a partnership approach where we share with you our unmatched technical and business expertise in product development, pricing, valuation, underwriting, claims and marketing.

Product development and pricing
For products such as Critical Illness and Long Term Care, we provide valuable research on Canadian incidence rates, guidance on other pricing assumptions and assistance in the setting of valuation assumptions, margins for adverse deviation and capital requirements. You also benefit from our international expertise on emerging products, trends and experience worldwide.

For major new products, such as Long Term Care, we can provide turn-key or administrative assistance.

Marketing services
Call Munich Re when you need marketing support and assistance with developing marketing programs, conducting market research, defining target markets, developing competitive product comparisons, obtaining technical data for marketing materials, developing product launch presentations and promotional material for producers.

Underwriting and claims support
Munich Re can help you develop underwriting requirements, policy contract language, applications and claim forms. We also provide training workshops and case clinics.